AT&T is not known for their sterling voice and data service. In fact, the only reason I’m with them is because of the iPhone and because there is decent service in my city. However, that isn’t the case for everyone. Remember, there’s a “map for that”.

They have made a ton of money off of the iPhone and it’s unlimited data plans. Now comes word that unlimited may start to be limited. AT&T head of consumer services, Ralph de la Vega, has told a group of investors that it plans to “educate” and offer “incentives” to customers using high bandwidth apps on the iPhone. By “educate” and offer “incentives” they mean charge more money. The thing that is so irritating is the fact that they didn’t use some of that iPhone money to build a better mobile infrastructure. Up until now, they’ve talked about how great their unlimited data plans are. Now their network troubles are somehow the customer’s fault.

If they go through with this plan, I’ll immediately go to the next carrier offering the iPhone. They’ll lose me and my iPhone money. They won’t always be the sole US carrier. In fact, I think the exclusive will end sooner rather than later. I would suggest they consider that fact, because I am, no doubt, not alone in my feelings.